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MUMBAI:
With no new episodes of television shows running on air, viewers
are getting more and more anxious. Viewers have found new time on
their hands which is hard to pass. They are looking at new entertainment
options to pass their idle time.
Online
Gaming is a new leisure option that women have taken fancy to. Casual
games are quick, free-to-play and a great way to pass time. With
the variety of games available, some women are preferring games
to television sagas. Zapakgirls.com, the dedicated website for girls
has over 2000 world class casual games. Today zapakgirls.com gets
10 million page views per month and 2,00,000 visitors till date
which makes it the largest internet destination in India for girls.
Internationally
over 50% of the gamer community is formed by women (*Casual games
association report, 2007). 75% of the buyers on the best international
casual gaming websites realarcade.com & bigfishgames.com are
women. This trend of online gaming is fast catching up in India
as well. 70% of buyers on the downloadable section of Zapak.com
are women. They prefer games like Diner Dash and Cake Mania.
Zapak
Games, the merchandise arm of Zapak Digital Entertainment Ltd has
experienced a quarter million sales of Zapak Game CDs in the tertiary
markets as well. And 50% of the buyers are women.
Radhika
Seth, a housewife, said, "I used to watch serials daily from
9.00pm to 11.00 pm. But since they have stopped coming on air, I
get very bored. The reruns don't interest me as I have seen all
the episodes. My daughter introduced me to online games on Zapakgirls.com.
There is such a wide variety of games on the website like cooking
games, puzzles, fashion based games etc. I used to think that games
are for kids but now even I am hooked on to them"
Rohit
Sharma, Chief Operating Officer, Zapak Digital Entertainment Ltd.
said. "Zapakgirls.com has now become India's no. 1 gaming destination
for women. The ongoing strike by workers in India's television industry
has opened a window of opportunities for us. The number of women
gamers has gone up on Zapakgirls.com and the women footfalls at
the Zapak Gameplexes have increased as well. Zapak is now a new
entertainment option for the women across India. I hope more and
more women explore gaming in time to come."
Zapak
wants to gift women special gaming hours at Zapak Gameplex across
the country. As a replacement to daily dose of hourly entertainment
of sagas, Zapak Gameplex, the gaming café by Zapak is offering
1 hour of daily entertainment to all the women. Women will now be
able to compete and game with their counterparts for free of cost.
This offer will begin on 24th November 2008 and end on 8th December
2008 (15 days).
Now
instead of learning and playing wicked mind games in their households,
women can play clean and fun casual games with Zapak.
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