Indiantelevision.com Team

(18 November 2008 8:00 pm)

MUMBAI: Ferragamo Family Estate Wines has forayed into the Indian market through an exclusive tie up with spirits marketer and distributor FineWinesnMore.

As part of the exclusive tie up, FineWinesnMore will introduce five labels from two elite Ferragamo Family Estates – IL Borro and Castiglion del Bosco. The range will include one white wine - Lamelle - and four red wines that include IL Borro, Pian Di Nova, Rosso Di Montalcino and Brunello Di Montalcino.

With the expertise of dealing with over 150 premium international wine labels across France, Italy, Chile, Australia, Germany, Spain and New Zealand, FineWinesnMore is among India’s top importers and marketers of luxury wines, spirits and beverages.

FineWinesnMore founder and CEO Dharti Desai said; “We pride ourselves in partnering with the Ferragamo family in bringing their wines to India. Salvatore Ferragamo is a true wine enthusiast and the family’s estate wines personify the Ferragamos’ rich legacy and excellence. We are happy to provide wine enthusiasts with better choices and have always aimed at providing a platform for building a lifestyle community of wine connoisseurs in India.”

Salvatore Ferragamo said, “We are extremely delighted to enter this robust wine industry in India. India is a very dynamic country and the food is extremely flavorsome and scrumptious. We have been waiting for the right partner and an appropriate time to enter the Indian market. There could not have been a better time with the ongoing festive season. Our IL Borro and Castiglion del Bosco wines are of the finest quality of wines and will be a treat for the true Indian wine connoisseurs who have been used to excellence and luxury. We are extremely thrilled and look forward to bringing newer Italian lifestyle luxury experiences to the Indian consumer”.