Indiantelevision.com Team

(18 November 2008 3:00 pm)

NEW DELHI: ZenithOptimedia, a unit of Publicis Groupe, has bagged media duties of MicroMax, a mobile phone solution company, and Bharat Hotels which operates 14 luxury hotel under the brand name ‘Grand’.

The combined account size is pegged at around Rs 200 million.

Says ZenithOptimedia CEO Ambika Srivastava, "We are delighted to win these accounts and confident of providing them services which they are looking forward to. Both the clients have great potential and have unique and distinct roles to play in shaping the future of their respective industries."

While Micromax had called for a multi-agency pitch, Bharat Hotels had invited ZenithOptimedia for a single agency pitch.

ZenithOptimedia would be offering services like strategic focus and superior rates, planning, buying and digital focus to Micromax and Bharat Hotels.

The new account adds to ZenithOptimedia’s portfolio which comprises brands like Allied Domecq, Aviva, British Airways, Emaar MGF, Fidelity, Haier, Hewlett-Packard, Hyundai, India Today, INX Media, LVMH, Ministry of Tourism, Nestlé, Oberoi, Patronas, Prévention Magazine and Puma.