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MUMBAI:
Zee Cinema has launched a search for India’s first movie
jockey (MJ). It will be a four city auditions process to find
the face for its primetime property, Klub.
Zee
Cinema business head Mohan Gopinath says, "Zee Cinema
will add a whole new dimension to movie entertainment on television
through ‘Klub MJ Hunt.’ Besides watching the movie,
people are always curious to know of what goes behind the
scenes and nuggets of their favourite actors. The MJ would
be a total Hindi Cinema lover. He/she will be an interface
of the channel with its audiences on Klub.”
 The
hunt for the MJ will begin on 19 November in Delhi and move
to Madhya Pradesh, Uttar Pradesh and Maharashtra.
The
channel has roped in Mohan Kapoor and Rageshwari to be on
the judges’ panel for the auditions. Eight finalists
from across the country after a series of auditions and screen
tests will participate in the finale in Mumbai. The entire
event will be televised starting mid-December.
The
event is being promoted through on-ground activities and below-the-line
(BTL) promotions in each of the regions and also across the
country with an on-air promotion on the network channels.
Prior
to this, the channel has also undertaken a slew of interactive
initiatives like Shanivaar Ki Raat Online Game and
Malamaal Diwali contest.
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