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Zee News ties up with One97 to provide news on mobile

Indiantelevision.com Team

(18 November 2008 4:00 pm)

MUMBAI: Zee News has tied up with telecom application platform One97 to provide news update on the mobile platform.

The news service on the mobile platform is available in multiple languages. The services include SMS or Voice Alerts on their mobile phones. Services like Video News Streaming and Citizen Journalism are also in the pipeline.

Currently, One97 is providing latest news alerts on genres like general news, sports, business and astrology to all the subscribers. The service will also extend to facilitating viewers with the updates on the breaking news and major happenings captured by Zee News.

Zee News CEO Barun Das said "Offering Zee News content on mobile is our commitment of delivering news to the fingertips of global users across multiple platforms. Our association with One 97 will help the mobile users across India to access the in-depth, credible and up-to-the minute news coverage that Zee News offers."

One97 Communication MD Vijay Shekhar Sharma said "We are excited to partner with Zee News Ltd. Our service offering has endless potential and will further strengthen Zee News connect with viewers more personally. It is extremely flexible and has been tried and tested to deliver services across all modes of services (SMS, Voice, Video, WAP, USSD)".