| MUMBAI:
ESPN Star Sports (ESS) is awarded the long-term global television production partner
for the Champions League T20. As
part of the production set-up, ESS will telecast the tournament in High Definition
(HD) format, making it the first HD telecast for any sporting event in the Indian
subcontinent. Earlier,
ESS had won the exclusive global commercial rights of the league for 10 years
at $975 million. ESS
will use 34 cameras at each venue to cover all the matches. It will include many
angles like aerial views with Fly cameras, a boundary side field camera to showcase
fielding and a new mid-wicket camera position to highlight running between the
wickets that will deliver another new viewing dimension to viewers. "This
is the highest number of cameras used to cover any multi venue cricket tournament
to date," ESS said in a statement. To
capture every moment of the fast paced action both on and off the field, ESS will
use Super Slo Motion cameras at each match, player and umpire microphones as well
as new dugout and crowd cameras to capture the reactions and emotions off the
field, bringing fans closer to the action like never before. In
addition, ESS will be using a new suite of graphics for the broadcast, specially
developed for the Champions League T20 by a Hollywood-based production house,
and utilising a range of new statistics specifically tailored for the Twenty20
format to further enhance the viewing experience of audience. Different
versions of the anthem composed by AR Rahman will feature n the presentation including
title sequence, music video and other on-air elements. ESS
MD Manu Sawhney said, "Our global production plan will create the most memorable,
unique and engaging experience for audiences across the globe through a series
of innovative production features and enhancements." Champions
League T20 chairman Lalit Modi said, "We are very pleased to award the global
production rights to ESS. We are confident that with many new innovative and unique
features that ESS had planned for the inaugural Champions League T20, fans across
the globe can look forward to the most compelling and riveting action on television." |