Indiantelevision.com's Ad Accounts Action

 

Posted on 14 November 2008

Indiantelevision.com and Spatial Access Solutions' newsletter -- 'Ad Accounts Action' -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India's first media audit firm and hence, has a keen eye on all movements in the space. 'Ad Accounts Action' is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 30 October 2008- 12 November 2008.


Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Air Asia
-
Carat India
150 million
ING brand campaign
-
Lodestar Universal
350 million
Real Global Broadcasting (RGB)
-
OMD India
150-200 million
Creative
Big TV Mudra Mudra 600 million
Leo Burnett
BSA eScooters (BSA Motors) - JWT 100 million
Colors (Viacom 18) Rediffusion Y&R Orchard Advertising 250-300 million
ING (Corporate identity) - McCann Erikson NA
Real Global Broadcasting (RGB) - BBDO India 150-200 million
Schwarzkopf Professional - Rediffusion Y&R (Chennai) 35 million
SREI (Infrastructure finance) Grey
 Lowe (Kolkata) 100-120 million
Star Union Dai-ichi Life Insurance - Rediffusion Y&R 150-160 million
- O&M India
- Interpublic
- Madison (empanelled)
 
Information compiled by Spatial Access Solutions, India's first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com
Click for Archives